Archive for July, 2009
Stop The Insanity In Your Real Estate Business: Do Something
Stop The Insanity In Your Real Estate Business: Do Something Different
The definition of insanity is doing the same thing over and over again and expecting different results. Many of us have heard this saying before but I wonder how many of us have actually listened to it and then applied it to our own businesses. Many times real estate agents are afraid of change. It is completely understandable. Especially if they have been in the real estate business for any period of time they may be afraid to rock the boat or step out and try something new. However the state of the real estate industry today is forcing change. Between the online social media explosion and the state of the market agents are finding that they are doing the same marketing over and over and are getting the same results… and those results are no longer hacking it.
It is time to stop the insanity. If you want different results you need to have different actions. Here are 3 different things that you should be using in your real estate marketing arsenal:
1. Internet Marketing Buyers are looking online first. It is that simple. Agents can no longer stick their head in the sand and say it isn’t happening. If you haven’t already make sure you and your listings are there when they come looking. Here are a few ways you can do this:
Websites: The biggest mistake agents make with their websites is not having enough of them. You should have both a main website where people can pull information about you and your company and smaller niche websites that are focused on specific target markets. These smaller niches could include first time buyers renters converting to buyers sellers bad credit buyers or any other niche market you can think of. An important thing to remember when setting up your niche websites is to start slowly and as you get one successful move on to the next and so on and so forth. You only want to be doing the same thing over and over again once you know you want the same results right? Find out what works and then apply it across the board.
Social Media: This includes blogging forums social networking etc. This form of marketing is somewhat foreign to real estate agents because it utilizes pull marketing strategies instead of the push marketing that they are used to. Using social media agents can share their knowledge increase their presence online increase brand awareness and generate leads.
Listing Syndication: One way to get the most exposure for your listings is to syndicate them out to the heavy hitters. You can syndicate them to sites like Zillow.com MyRealty.com Homescape.com etc. There are a number of ways to do this depending on whether you are a broker or an individual agent. The advantages of this are twofold. One advantage is that it will obviously get your listings in front of more people and two it can drive traffic back to your websites.
2. Call Capture Technology For more exposure for your listings incorporate call capture technology into your marketing. As with listing syndication there are also multiple advantages with call capture:
Lead Generation: By using your call capture toll free number and extensions in your marketing you will be able to generate more leads. Toll free number advertising is a proven marketing strategy. Potential clients are more likely to call to get information on a listing when they do not fear they will have to talk to anyone.
Get More Listings: Get more listings by demonstrating call capture technology to potential clients as just one of the tools in your arsenal that is going to help them get their house sold in a timely manner and for the best price.
Easily track the effectiveness of all of your advertising pieces. Instead of doing the same thing and expecting different results you will have a tool that will actually tell you what marketing is getting you the results that you want. You are then free to stop the insanity of running the same poorly performing ads over and over again.
3. A Real Estate Marketing System One of the things that real estate agents should do when they are looking to do something different is to get involved with the people that are already doing it. If you have never been involved in a real estate training system before now may be the time. There is nothing more valuable than getting advice and guidance from someone that is getting the results you want from the tools you want to use. There are a number of real estate systems out there and it can be hard to figure out which one to use. Here are a few things to look for:
Make sure the trainer practices what they preach. A trainer that is no longer an active real estate agent will not have their finger on the pulse of the industry. A trainer that is still in the trenches will be able to continue to fine tune the tools that they make available to the agents employing their systems. They are also more likely to be developing the new tools that are needed as the industry changes. Which leads us to…
Make sure the system you choose includes tools that are current. This would include the websites social media and call capture technology that I spoke about. If they don’t include those things they are still doing the same things over and over again expecting different results.
And last but not least look for a system that has everything you need. If you have to piecemeal your marketing system together with one contact manager another website provider and a different mail campaign you are going to be increasing the insanity in your life not reducing it. An all inclusive system will integrate your lead generation drip campaigns websites newsletters contact manager and printing so that you can easily and quickly manage your business and put most of your marketing on auto pilot.
Many real estate agents’ businesses are the definition of insanity. They continue to do the same marketing the same networking in the same markets in the same way and expect to have different results. The real estate industry is changing and your marketing should be too. Begin to stop the insanity by adding different tools for different results.
About the writer: Brandi Cummings an expert author on the unique issues facing small and home based businesses including real estate agents recommends the following resources: Call Capture http://www.RealtyOne800.com; Real Estate Marketing System http://www.SavvyAgentPro.com.
Spot Blue Information Article On Turkey
Spot Blue Information Article On Turkey
This is the first in a series of articles released by Spot Blue that we hope will become valuable resources for anyone considering either a property purchase or a holiday in the country.
Turkey is becoming more accessible almost by the week. Just this month UK budget airline EasyJet announced new cheap flights to Turkey from the UK London to Bodrum from 103 to be exact. The new flights which start April 23 follow the announcement from Pegasus airline that they are also launching new flights to Turkey this year and join a host of other UK and European airlines already operating flights to Turkey including: EasyJet and Jet2.
Of course it is not just British airlines that operate flight to Turkey since the boom times there are Turkish airlines; there is even a budget Turkish airline all operating flights to Turkey. THY the main Turkish airline operates flights between Turkey and countries around the world OnurAir has now focussed its service on flights to and from Turkey and Atlas Turkey’s budget airline makes flights from Turkey affordable.
Turkey is a large country and traverses three different climatic zones making the weather in Turkey different depending on which region you go to and at which time of the year. Weather in Turkey differs mainly in three main climatic zones:
In Turkey’s northern coastal region the weather is mainly cooler and has comparatively more rain to other parts of Turkey. While Turkey’s Southern and Western coastal regions on the Mediterranean and Marmara seas is predominantly mild. And the weather in Turkey’s central interior region is predominantly the hottest part; with cold winters and hot dry summers.
Spot Blue compares many sources of forecasts for weather in Turkey and as such provides a valued source of information on Turkey’s weather for expats and potential buyers of property in Turkey.
Like everywhere else a crucial part of selecting property in Turkey where to buy property or both is often for many people at least to look at a map of Turkey especially given Turkey’s varied weather between regions as laid out above.
Spot Blue offers its own detailed map of Turkey and is a valued source for many different maps of Turkey giving details of whatever visitors may find necessary.
About the writer:nbsp;nbsp;Spot Blue are well known and trusted Turkish property agents giving peace of mind to buyers in their membership to dozens of quality control and other professional bodies including the AIPP and the NAEA alongside their impartial and hassle free approach to advising potential buyers.
About the writer:nbsp;nbsp;For more information contact Liam Bailey liamwriteaboutproperty.com
Soaking In The Atmosphere At The Arabian Ranches
Soaking In The Atmosphere At The Arabian Ranches
Located within the Dubailand development the Arabian Ranches offers an exclusive and relaxed way of life with a unique blend of sporting amenities that is perfectly in keeping with the desert way of life. In addition to the world class polo grounds an equestrian centre a golf club and an English speaking school the Arabian Ranches property development also contains freehold residential property in the form of 3 to 5 bedroom villas and 2 to 4 bedroom townhouses located in various subdevelopments.
Amenities At The Arabian Ranches
The Desert Course: The 18hole seventhousand meter golf course renowned the world over for its difficult sandy waste. The Desert Course provides a testing challenge for golfers of all standards. Other facilities at the Arabian Ranches Golf Club include a Function Room a well appointed Pro Shop a Spike Bar overlooking the 18th green and eleven Guest Rooms.
Equestrian Center: Combining the stunning look of Andalusianstyle architecture with the bold heritage of the Arabian horse the Equestrian Center is a true haven for horselovers from all corners of the world.
Dubai Polo Club: At the Spanish style Polo Club two impressive playing fields offer something for every skill level; from riding lessons for beginners to show jumping for advanced riders. The scenic desert trails that surround the two fields are great for exploring on horseback after a hectic day on the polo grounds.
Village Community Center: With a shopping complex that houses twenty retail outlets including a supermarket pharmacy laundry restaurants and cafes the Village Community Center opens up a world of convenience for the whole family.
Jumeirah English Speaking School JESS: For those with children and for whom education is a primary concern the Jumeirah English Speaking School JESS offers primary and secondary schooling based on the best features of the National Curriculum of England and Wales.
Residential Complexes At The Arabian Ranches
Terra Nova: Set on the Desert Golf Course Terra Nova comprises charming Santa Festyled villas with contemporary yet traditional Adobe architecture. Rich in color with high ceilings and bright open spaces these superlative golf homes offer the highest standard in modern living.
Palmera: Though planned as a characteristic Spanishstyle cluster homes commune each singlefamily attached villa at the Palmera residential complex is distinctly different from the others.
Alvorado: Inspired by Portuguese architecture the Alvorado homes feature decorative turrets russet terracotta roofs and other typically Portuguese ornamental flourishes including spacious living areas terraces and balconies for a relaxed al fresco lifestyle. The homes are wellproportion and appropriate to the climate from the rounded walls to the arched windows and doorways.
Mirador: Capturing the very essence of Spanish ease every detached villa at the Mirador is nestled in its own private space yet with a community aura surrounding it. Located right on The Desert Course the golf homes at the Mirador offer panoramic views of the golf course.
Savannah: With more than 200 luxurious villas spread over an area of 79acres this gated community within the Arabian Ranches offers the grandeur of a highquality lavish lifestyle.
Gazelle: Located at the eastern edge of Arabian Ranches the homes at Gazelle are designed to meet the most exacting worldclass standards.
Conceptualized as an ideal getaway for the body mind and soul the Arabian Ranches property development is especially designed to offer residents a distinctive lifestyle that is steeped in the beauty and mystery of the desert. Entering this desert paradise is like embarking on an exciting journey of discovery and indulgence.
About the writer:nbsp;nbsp;Rick Dawson is a former tax sale investor turned DeedGrabber! DeedGrabbers purchase tax sale property from the right before the tax sale investors get their property. You can get deeds to these properties for as little as 10. Learn how today with Rick’s new Ebook GoAhead Be a DeedGrabber! available at his site DeedGrabber.com Or subscribe to his free 5day email MiniCourse to learn more.
